A lighting fixture apparatus includes a frame portion, a louver portion and a diffuser lens. The louver portion includes a baffle system for passing unobstructed at least a portion of the light impinging thereon. The diffuser lens includes a surface for diffusing light rays. At least one directional lighting apparatus comprised of LED strips is attached to and supported by the frame portion. The LED strips are disposed between the louver portion and the diffuser portion. The LED assembly includes a rigid strip having a first end and a second end opposite the first end portion, and a first surface and a second surface opposite the second surface. A first rotary support member and a second rotary support member are connected to the strip portion at respective first and second ends. A plurality of electrical lighting elements are mounted on the first surface and are configured in at least one electrical circuit.