A rotary pop-up envelope is disclosed. The device comprises an envelope that holds a pullout tab that is pivotably connected to a pop-up sheet member. The envelope includes a slotted panel with a slot through which the pop-up sheet member is inserted. The envelope further includes a middle panel and a cover panel that, when folded together, enclose the slotted panel, the pop-up sheet member, and the pullout tab. The envelope is open at one end and partially open at a top edge such that when the pullout tab is pulled away from the envelope, the pop-up sheet member engages an apex of the slot in the slotted panel that forces the pop-up sheet member to rotate up through the open portion at the top side of the envelope.