A stored-value card assembly includes a base substrate and an auxiliary member. The base substrate includes an account identifier linking the stored-value card to at least one of a financial account or a financial record. The auxiliary member is movably coupled to the base substrate and includes a first graphic portion. The auxiliary member is movable between a first position relative to the base substrate, in which the first graphic portion partially defines a first graphic, and at least a second position, in which the first graphic portion partially defines a second graphic different from the first graphic. Methods of assembling a stored-value card assembly, methods of encouraging purchase and facilitating use of a stored-value card assembly, and other embodiments are also disclosed.