Embodiments of the present invention relate to methods, systems and computer-readable media for external localization of a software product. This external localization comprises loading a base product having one or more calls to an operating system to load language specific data. A language specific localized product is generated, during loading of the base product, by converting the base product to a localized product using and at least one language map containing language specific data. The localized product is then executed in place of the base product.