An apparatus for using liquids in bathing, to be used as a cleanser in bathing, comprises a pouf attached by a support to a squeezable container that contains a bathing liquid such as a liquid bathing detergent, a liquid soap, or either or both of these, combined with lotions or the like. When the squeezable container is squeezed, it delivers liquid from the squeezable container to the pouf to apply the liquid to the skin of the bather. A check valve admits replacement air to the squeezable container but keeps the liquid in when the squeezable container is not squeezed.