A method for establishing a connection between user equipment (UE) and an associated network includes receiving at the UE a notification indicating either a start of a broadcast service or an availability of the broadcast service, such that the notification comprises an identifier which identifies the broadcast service. The method further includes receiving at the UE a setup message which establishes a point-to-point radio bearer between the UE and the network, such that the setup message comprises the identifier which is used to identify that the radio bearer carriers the broadcast service.