A method and apparatus for managing power demand of a motor in a cyclic load system having a rotational mass is provided. Flat power draw is achieved through continuous manipulation of the motor torque as a function of feedback velocity while using the rotational mass of the cyclic load as a means to store/retrieve energy. Alternatively, reduced variation of power draw is accomplished through continuous manipulation of motor velocity as a function of feedback torque. The methods and apparatus are used in systems where zero or reduced power demand variation is either required or desired, such as in generator powered applications.