A system and method for processing a plurality of requests for multi-media services received at a call control element (CCE) defined on the system from a plurality of IP-communication devices. The system includes at least one Network Routing Element (NRE), a Service Broker (SB), a media sever, a plurality of application servers (ASs) and a plurality of border elements, all of which are coupled to the CCE. The CCE is adapted to receive requests for multi-media services and to generate subsequent requests for the multi-media services, which are communicated to the SB for processing. The subsequent requests can each include a Session Initiation Protocol (SIP) message including a message identifier portion having at least a first predetermined information field and a second predetermined information field. The message identifier portion of the SIP message declares the content and format of the SIP message to a recipient device defined on the system.