The present invention provides an ink-jet ink set including an ink-jet ink containing a colorant and a surfactant, and a treatment liquid, wherein an ink droplet formed by bringing the ink-jet ink into contact with the treatment liquid has a ratio (H/R) of height (H) to contact-area diameter (R) of from 0.15 to 0.30, the ratio (H/R) is detected at a point 100 milliseconds (ms) after ejecting the ink droplet onto a plain paper. The present invention also provides an ink-jet recording method and ink-jet recording apparatus using the ink-jet ink set.