A method of customizing a vehicle with decals. A first step involves securing a film of light emitting material containing a matrix of pixels to a body of a vehicle. A second step involves providing a controller having a memory in which is stored at least one graphic image. A third step involves providing a power source. A fourth step involves connecting the film to the controller and power source via a conductive circuit. A fifth step involves displaying the at least one graphic image stored in the memory of the controller on the film by selectively illuminating pixels in the matrix.