A bicycle rim is configured with an annular metallic rim, a plurality of individual reinforcement members and at least one adhesive attachment material. The annular metallic rim has an annular tire attachment portion adapted to have a tire mounted thereon, and a spoke attachment portion with a plurality of spoke openings. The individual reinforcement members overlie discrete exterior surface areas of the spoke attachment portion surrounding the spoke openings. The at least one adhesive attachment material overlies the individual spoke reinforcements and exterior areas of the spoke attachment portion adjacent to the reinforcement members.