A method for optimizing the performance of an algorithm for detecting predetermined content in a media information stream, and a program and apparatus that operate in accordance with the method. The algorithm is a function of a set of parameters. The method comprises the steps of performing the algorithm at least once to detect the predetermined content in the media information stream, while employing a respective set of parameters in the algorithm for each performance thereof, and automatically evolving at least one respective set of parameters employed in the algorithm to maximize the degree of accuracy at which the algorithm detects the predetermined content in the media information stream.