Methods and systems for generating a radio media plan for a radio
advertiser. The approach may include storing rate card information of a
plurality of radio media properties; storing information regarding radio
audience reached by the radio media properties; storing information
regarding the radio advertiser; generating a media plan for radio
advertisements based on the rate card information, information regarding
radio audience, and the information regarding the radio advertiser; and
presenting the media plan to the radio advertiser for purchase. The radio
advertisement may include a terrestrial broadcast commercial, and the
media property may include a radio broadcaster. The media plan may
include a list of radio stations.