A set of toy figures each has a main body portion and a detachable brain portion that are associated with a certain archetype (e.g., policeman, skateboarder, soldier, infant, athlete, cheerleader, pirate, princess, etc). In response to a user engaging a brain portion and depressing the squishy brain, a switch activates a voice response circuit that plays a voice script stored on a main PCB assembly in the brain portion with a tonal quality associated with the archetype for the main body portion. Thus, if a brain portion matched with another archetype is attached, the assembled toy figure will say content that is not associated with the toy figure but in a manner that is appropriate. Thus, a soldier's brain would speak soldier jargon, but in an infantile way when on an infant body, providing increased variety and amusement possibilities for a set of such toy figures.