A reforming and hydrogen purification system operating with minimal pressure drop for producing free hydrogen from different hydrogen rich fuels includes a hydrogen reforming catalyst bed in a vessel in communication with a core unit containing a hydrogen permeable selective membrane. The vessel is located within an insulated enclosure which forms an air inlet passageway and an exhaust passageway on opposite sides of the vessel. Air and raffinate pass through a burner within the air inlet passageway, providing a heated flue gas to heat the catalyst to the reaction temperature needed to generate free hydrogen from the feedstock. The burner flue gas flows laterally over and along the length of the bed between the input and output ends of the bed. Hydrogen is recovered from the core for use by a hydrogen-consuming device such as a fuel cell. The remaining unrecovered hydrogen in the reformed gases is contained in raffinate and is used to supply process heat via the burner. The exhaust flue gas and the inlet air supply pass through a recuperator in which the inlet air is heated from the hot exhaust gas. The feedstock input line is also coupled to the raffinate line and the hydrogen recovery line to preheat the feedstock prior to entry into the catalyst bed.