A fishing lure comprises an elongated body with a modified cylindrical shape having a first end, a second end, a bottom portion and a top portion. The fishing lure also includes an eye for attaching a fishing line thereto positioned in a central region of the first end of the elongated body, and a plurality of hooks attached to the bottom portion of the elongated body, the second end of the elongated body or any combination thereof. The fishing lure is adapted to rotate 90 degrees from an original position and descend from a surface of a body of water as a force from the fishing line is applied, and return to the original position and float to the surface of the body of water when the force is discontinued.