An imprinting device for a cosmetic product is shown. The imprinting device comprises a transparent substrate and an application element which is fixedly or removeably affixed to and protrudes outwardly from one surface of the transparent substrate. The application element has an exterior surface defining an imprinting member configured to have a cosmetic product coated thereon to be imaged with a surface. A sufficient distance between the one surface and the imprinting member to inhibit a cosmetic product from contacting the one surface when a cosmetic product is coated onto the imprinting member. The application element may be removeably attached to the transparent substrate such that a portion of the application element can be repositioned on the transparent substrate to vary the characteristics of the imprinting member image.