The invention provides location identification of machine-readable data on data carriers. The invention is able to provide identification of the location of the machine-readable data without the need to provide a separate visual symbol or logo within the data carrier. As such, the present invention provides location indication without having to occupy additional space within the data carrier. The invention accomplishes these attributes by systematically associating the machine-readable data with a predefined portion of the visually perceptible information that is included within the data carrier.