An application server, configured for dynamically generating a web page (e.g., HTML) document based on execution of XML documents, dynamically generates an HTML page having selected form elements based on a stored XML document that defines available HTML form elements and respective attributes, and based on user attributes retrieved by the application server from an open network database server (such as LDAP). The application server, in response to a request from a user, accesses an XML document configured for specifying attributes associated with the request; the XML document may specify as form elements menus that are available for generation based on qualified user attributes, or may specify HTML fields that can be generated for display on the HTML page based on the qualified user attributes. The application server also retrieves the user attributes, and dynamically generates the HTML page based on identifying the user attributes matching the qualified user attributes of the accessed XML document. Hence, HTML pages having form elements can be dynamically generated, providing personalized HTML pages without the necessity of modifying CGI scripts or stored HTML pages.