The invention realizes a uniform toner coating on a developing roller, thereby preventing a density unevenness and a toner dripping and suppressing a developing roller set mark image in a contact developing method, by conditions that the DC voltage applied to the developer regulating member is the same as the DC voltage applied to the developer carrying member or at a side of a charging polarity of the developer with respect to the DC voltage applied to the developer carrying member; and a frequency f (Hz) and a peak electric field strength E (V/m) of the AC electric field formed by the AC voltage between the developer regulating member and the developer carrying member, and a peripheral speed v (m/s) of the image bearing member satisfy conditions: 4.2.times.v.ltoreq.f.ltoreq.2500 and 2.2.times.10.sup.6.ltoreq.E.ltoreq.5.2.times.10.sup.6.