A computerized system and method for personalizing a document. In one embodiment, a user at a computer retrieves a first message comprising at least one change point from memory. A change point is a word or phrase which may be substituted for other words/phrases by a user to slightly alter a message or enhance its meaning. Once the message is retrieved, the user substitutes an alternate phrase for the change point to personalize the message. The present invention also includes a method for populating a database with personalized words and phrases. In operation, the system monitors a user's deletion and subsequent addition of text into a document. The system compares the deleted text with a change point stored in a database, and then associates the added text (if any) with a change point in the database if there is a change point entry in the database corresponding to the deleted text.