A method and system for selectively displaying an origination address of a
mobile message, e.g., an SMS message, includes the steps of: (1)
determining that a mobile message includes an origination address that
should not be displayed on a recipient device; and (2) including data in
the mobile message to cause the origination address not to be displayed
on the recipient device. The origination address which is selectively
prevented from being displayed is one which is not provided by the prime,
i.e., true originating sender of the mobile message. A call-back number
may be similarly selectively displayed. The system and method provide a
way to address recipient confusion that may arise from the display of
origination information that is meaningless or otherwise incomprehensible
to message recipients.