According to the principles of the invention, there is provided a system, apparatus, and method for automated call launching in a call conferencing network. The system includes computer executable code for sharing information among a plurality of multipoint conference units, so that a remote user may, from a web site for example, initiate a conference call from one of the multipoint conference units. Using distributed code, a user's call request initiates a search of the network for a multipoint conference unit with adequate capacity and suitable capabilities for a requested call. Once a multipoint conference unit is selected, the multipoint conference unit calls out to selected participants who may accept or decline the call. This call setup is transparent to the user, who receives an acknowledgment once the conference call has been initiated.