A content matching engine (CME) uses a content addressable memory (CAM) array that stores a plurality of strings in separate entries. The strings define one or more rules to be matched. The strings of each rule are linked, thereby providing a required order. The strings of each rule can be linked by per-entry counters associated with each string, or by a state machine. The strings in the CAM array are compared with a packet, which is shifted one symbol at a time (because the strings can start on any boundary). When the CAM detects a match, the CAM skips over the string that resulted in the match, thereby preventing erroneous matches. The CAM allows parallel matching to be performed for multiple rules. If the contents of a packet match all of the strings of a rule, in order, then the CME asserts a match/index signal that identifies the matched rule.