The present invention concerns a method for displaying advertisements including the steps of providing at least one non-transparent cable for transmitting light in which an end of each non-transparent cable is received by a receiving structure and transmitting light selected from a plurality of colors along the non-transparent cables such that the light is emitted from the ends of the non-transparent cables received by the receiving structure. The emitted light forms a display in accordance with at least one of a pre-programmed design, and the display is an advertisement or a simulated floor covering. The non-transparent cable can be a fiber optic cable, and the method can further include the step of incorporating the receiving structure into an infrastructure. As an example, the infrastructure can be a travel way that supports at least one of vehicular traffic and pedestrian traffic.