There is disclosed a technique for organizing a plurality of content items. In an embodiment, the technique comprises assigning to each content item a content item array or bit string, wherein each unique ordinal or bit position indicates a characteristic of the content item. The content items may be filtered by applying a content filter including at least one filter rule concerning at least one characteristic of each content item. In an embodiment, a user preference bit string is used to indicate a user preference for one or more characteristics of the content items. The user preference bit string may be compared to each content item bit string to determine relevance a content item, and to order the content items according to the user's preferences. In an embodiment, the content items may be cached using a cache key generated from the user preference bit string.