A system and method provide for selecting Internet media channels. Generally speaking, the selection involves choosing target channels based on user preferences. In one example embodiment, the system and method receive a user preference relating to a data item available from at least one of a plurality of media providers, augment the user preference with at least one additional preference that is related to the user preference, and select one or more media providers from the plurality of media providers, wherein the selection is based on the frequency with which the selected media provider provides the user preference or the augmenting additional preference.