Image quality degrading components can be eliminated from a contour
correction signal of high frequency region that is used for contour
correction. A filtering section extracts a high frequency region signal
from a signal inputted from a VLPF. A mask generating section generates a
mask by masking image quality degrading components (e.g., ringing
components) contained in the extracted signal. A gain factor generating
section generates a gain factor that eliminates image quality degrading
components on the basis of the mask. A multiplier multiplies the
extracted signal by the gain factor, and outputs an adder a resultant
signal (horizontal contour correction signal free from the image quality
degrading components). Since the horizontal contour correction signal is
generated by eliminating the image quality degrading components from the
high frequency region signal, the occurrence of ringing and the like can
be suppressed to ensure excellent image quality.