A display system is used to securely and tautly mount a readily changeable
advertising display face. The display system comprises a frame that
defines a support structure, and a display face removably attached to the
support structure. The support structure is adapted to be fixedly mounted
to a wall of a building, or a sidewalk, or the like. The support
structure and display face have a plurality of interengageable fasteners,
e.g., snap members. The display face can thereby be easily attached to
and detached from the support structure while hiding the body of the
support structure from sight.