A method for promoting customer loyalty including recording digital
identification data regarding a visitor to sites in a first database
including a registration table on a customer loyalty server of unique
identifiers of registered visitors and selected data, registering on
equipment of the visitor of a digital file containing an identifier
assigned to the visitor, recording on a server of an affiliated merchant
site a digital file producing a display of an active pictogram including
a link to a point management computer program, the file including a
unique identifier of the affiliated merchant, allocating reward points by
recording in a database a table including an identifier of the visitor
and a counter of the allocated points, preparing a response to an
activation by a user of the link appearing on the page of the merchant's
site, a file including at least the digital identifier of the merchant
and an identifier of the visitor, transmitting this file to the customer
loyalty server, performing a search for the visitor's identifier,
incrementing the point counter in relation to the information contained
in the digital file in the case in which the visitor is already
registered, and transmitting a digital registration form in the contrary
case.