A face identification apparatus for identifying a face is designed to have a face region expectation measure for expecting his/her face region within the image; a pupil-candidate-point detection measure for converting the face region to an image of a standard size, making it a standard image, and detecting his/her right/left pupil candidate points out of a search region within the standard image; a reference data generation measure for generating a normalization image from the standard image with making it a standard a distance of the right/left pupil candidate points and making reference data for evaluating advisability of the face region from the normalization image; and a face region evaluation measure for obtaining a degree of approximation between the reference data and standard data prepared in advance and evaluating the advisability of the face region.