Techniques are provided for serializing events of a data stream. Meta information defines information unit separators and context for events within the data stream. The data stream is parsed according to the instructions of the meta information and event data associated with the events of the data stream are retained. The event data is packaged into selective groupings of event data and transmitted to one or more services in data formats used by the services. The services perform one or more actions based on the received selective groupings of event data.