In one embodiment, a method is illustrated as including sorting a group of broadcast advertisement search results using a broadcast metric, the broadcast metric providing a basis to place a member of the group of broadcast advertisement search results in a higher position relative to at least one other member of the group of broadcast advertisement search results, and transmitting the group of broadcast advertisement search results as a sorted group. Further, this method may include the group of broadcast advertisement search results having at least one of a radio broadcast advertisement, television broadcast advertisement, or internet broadcast advertisement.