The various embodiments disclosed are generally directed towards systems
and methods for managing and displaying content rich data, such as
multimedia, residing on a removable memory apparatus inserted into a
handheld device. In one aspect of the invention, a method comprises
launching and displaying the content rich data soon after the device is
inserted into a handheld device and monitoring the number of times the
content rich data was launched and displayed. If the content rich data
was launched a specific number of times, then the content rich data is
deleted from the handheld device.