A moving-object directing system for directing a moving object to a target location includes: a moving-object directing unit and a moving object. The moving-object directing unit includes: a directing signal transmitter for generating a first moving-object directing signal, sequentially transmitting the first moving-object directing signal 360.degree. in all directions, generating a second moving-object directing signal corresponding to directing information for directing the moving object to the target location upon receiving a signal indicating successful reception of the first moving-object directing signal, and transmitting the second moving-object directing signal, and a first RF (Radio Frequency) communication unit for receiving a signal indicating successful reception of the moving-object directing signal. The moving object includes: a second RF communication unit for wirelessly transmitting a signal indicating successful reception of the moving object directing signal to the moving object directing unit, and a controller for controlling operations of a wheel.