A method and apparatus for a visual browser that allows users to browse products over the Internet. The visual browser creates a plurality of categories in which each category identifies an attribute. Products having at least one attribute are associated with at least one category. Upon the selection of a main product by a user, the visual browser displays other related products having at least one attribute in common with the main product. The visual browser also displays products that are not related to the main product. Also, a weight bias factor is assigned to each category based upon a predefined importance of the respective category of the virtual store. The visual browser by automatically exposing users to other products that are related to the main product originally selected by the user, as well as non-related products, increases the user's exposure to available products and provides opportunities for serendipitous impulse purchases.