At least one embodiment of the invention pertains to a whip mast including a rod, a flag at one end of the rod and a luminescent element wound or spiraled around the rod. The luminescent element may be coupled to the rod to provide illumination, light, and/or glow to enhance the appearance and/or visibility of the whip mast to alert other people or vehicles of its presence. The luminescent element may include an electrical interface to bring power to the luminescent element. The whip mast may be securely coupled to a vehicle by using a fastener or mounting device.