An electrochromic display is disclosed which comprises an array side substrate (10) on which a pixel electrode (15) and an electrochromic layer (30) are formed, a color filter side substrate (50) on which a counter electrode (53) and an electrochromic layer (54) are formed, and an electrolytic layer (80) injected between the array side substrate (10) and the color filter side substrate (50). By forming the pixel electrode (15) of a reflective electrode material, it becomes unnecessary to add a coloring agent in the electrolytic layer (80) for enhancing contrast and therefore the electrolytic layer (80) can be made thin.