A color shift reducing apparatus includes: a color shift area detecting unit for detecting a color shift area on the basis of input image data and image data delayed through a memory; a color shift degree calculating unit for calculating data indicating the degree of color shift on the basis of a color shift detection signal, the input image data, and the image data delayed by one field through the memory; an image data estimating unit for estimating image data on the basis of the color shift detection signal, the input image data, and the image data supplied from the memory; and a color shift reducing unit for forming a color shift reduced image on the basis of the image data supplied from the memory, estimated image data, and the color shift degree data.