An image heating apparatus has a magnetic flux generator; a heat generating element for generating heat by a magnetic flux generated by the magnetic flux generator, the heat generating element being effective to heat an image on a recording material; an electric power supply for supplying electric power to the magnetic flux generator; electric power changing unit for changing electric power to be supplied to the magnetic flux generator on the basis of a temperature rise property of the heat generating element, in a period from start of electric power supply to the magnetic flux generator to reaching of a temperature of the heat generating element to a predetermined level.