This invention relates to an apparatus and method to permit a photographer to take accurate portraiture pictures. There is provided a camera reference device for adjusting the settings on a camera comprising a reference member with qualitative indicia for determining picture sharpness and colour for adjusting the settings on the camera and which allows for the taking of a picture of the face and head of the subject within the same photographic image beside the reference member. Using the device, there is provided a method of taking a photographic image comprising: taking a picture of the subject in combination with an apparatus comprising a reference member with qualitative indicia for determining photographic image qualities for adjusting the settings on the camera and which allows for the taking of a picture of the face and head of the subject within the same photographic image beside the reference member.