There is provided herein a system and method of collecting, EM data in the context(s) of hydrocarbon exploration, appraisal, development, and surveillance, which provides improved ground coupling between the electrodes and the earth or surface ice and, as a consequence, a higher quality transmitted and received signal is obtained thereby. Where the surface of the ground is saturated and frozen (e.g., in the case of a survey conducted on sea ice or frozen tundra), the survey instruments (sources and receivers) may be coupled more faithfully to the surface by drilling or melting holes into the ice (or frozen tundra) and inserting electrodes into the resulting holes. Each hole may (or may not) be lined with material to retard the loss of water therefrom. Preferably, each of the holes (source and receiver) will be filled with water (fresh or salt) before data collection begins.