A balance material is applied to the inner surface of a tire at one or more selected locations to offset an imbalance of the tire. The balance material is fluently applied to the inner surface at a first viscosity, whereafter the balance material transforms to exhibit a second viscosity that is higher than the first viscosity and remains affixed to the inner surface of the tire at the point of application. A method of balancing a tire comprises determining the location and amount of balance material needed to correct an imbalance of the tire, applying the balance material at a first viscosity, and transforming the balance material to have a second viscosity sufficient to maintain the balance material at the desired location.