A mobile cart for serving food and/or beverages is described. According to various implementations, the cart is equipped with a removable mission module. The mission module includes equipment that is used by the cart to perform its designated mission, such as an oven (for a hot food service mission module), a cooling unit (for a cold food service mission module), a beverage dispenser (for a beverage service mission module), a point of sale terminal (for duty-free service mission module), appropriate branding (for a franchising mission), or a custom equipment (for a customized mission). The mission module also includes a processor and a memory. The mission module is removable, and may be one of several mission modules available to the cart. Thus, for each type of mission, there may be a different mission module. This enables the cart to be quickly and easily "customized" for each mission by replacing an unneeded module with a required one.