A method and apparatus are disclosed for providing subscriber delivered
and personalized location-based services. In one embodiment, the
invention is implemented in an intelligent wireless network (100). A
subscriber initiates the location-based service process by entering a
service request using a wireless telephone (102). The request is
transmitted to an intelligent network platform (112) via cell site
equipment (108) and MSC (110). An application implementing the process
that runs on the platform (112) receives subscriber profile information
(114), location finding equipment inputs (116) and service information
(118) related to the service request. Based on these inputs, the
application selects location-based service data that is transmitted to
the telephone (102) via a data server (120), the MSC (110) and the cell
site equipment.