A Discrete Fourier Transform watermark for use with digital images/video. A Y component of a Y, U(Cb), V(Cr) digital data stream representing color components of digital video is extracted as the digital data for embedding the watermark. The digital data is then scaled to a standard size. A Discrete Fourier Transform (DFT) is performed on the digital data, and a magnitude domain of the Discrete Fourier Transform is computed. The watermark is embedded into selected frequency bands of the computed magnitude domain of the Discrete Fourier Transform, thereby creating a watermarked magnitude domain. The selected frequency bands comprise one or more middle frequency bands, and the middle frequency bands comprise a band of circular rings of the magnitude domain. An inverse Discrete Fourier Transform is performed on the watermarked magnitude domain to reconstruct the digital data with the embedded watermark.