An architecture for presenting web content that modularizes the various components of that content. A "wire frame" defines spatial regions of a page of content. The regions are called "slots." A "view" defines a mapping or binding between the slots in a wire frame, and objects that generate content. A rendering engine fills the slots with content based on the objects bound to the slots. Slots can be bound to controls, eXtensible Style Language (XSL) tags, or other views. Controls are executable or interpretable code that generate content to fill a slot. An XSL processor can also generate such content based on an XSL tag. Additionally, views can be used recursively so that the content of a slot can be generated by another view. Controls can receive parameters from a configuration file, so that a given control can produce different variations of a given underlying piece of content.