A full frontal facial safeguard or protective facial shield apparatus protects the facial area of a horse against unwanted and unnecessary injuries, wounds and scaring caused by facial cuts, scratches, scrapes, bumps, and bruises. The apparatus comprises of a protective, padded facial shield spanning from a bridge area to a poll area of a horse while cheeks and the eye area of the horse remain unobstructed. The full frontal facial safeguard can be produced in various sizes to fit most breeds and sizes of horses.