A backlight assembly with excellent light efficiency and a display device provided with the backlight assembly is provided where the backlight assembly includes a plurality of light sources longitudinally arranged in parallel to each other, and a fixing member receiving the plurality of light sources. When a display area, formed by light emitted from the plurality of light sources, is divided by the plurality of light sources into a plurality of display area sections, an average area of the display area sections between light sources adjacent to each other is less than or equal to an area of a display area section between an edge of the display area and the light source most adjacent thereto.