A method and apparatus for providing a private broadcast channel service, e.g., a virtual closed circuit television service, on packet networks such as Service over Internet Protocol (SoIP) networks are disclosed. For example, a customer subscribes to the private broadcast channel service for a group having a plurality of confirmed members who have confirmed their desire to participate. The network service provider enables one or more of the group members to upload media content to the service provider's network. The service provider then broadcasts the uploaded media content to all the confirmed members such that each confirmed member may view the media content by simply tuning to the appropriate channel assigned for the private broadcast channel service.